Six years producing short-form and long-form video for brands in Pakistan, the US, the UAE and Japan. I run the full pipeline — strategy, scripting, shooting, editing, publishing — and manage Meta Ads end to end alongside it.
Currently running social for a Karachi auto care brand — an audience of 11,800+ on Instagram, with content driving over 700,000 views last quarter.
700K+
Views last quarter
641.7K
Views in ten weeks
11.8K
Audience managed
4
Countries served
Four things, run end to end. No handoffs, no waiting on a third party to cut the edit.
01
Reels, Shorts, TikTok. Concept, script, shoot, edit, publish — built around a hook that survives the first two seconds, then judged on retention rather than likes.
02
The whole calendar: top, middle and bottom-of-funnel content across Instagram, YouTube and Facebook, with creative direction adjusted from reach, retention and click data.
03
Objectives, audience setup, creative testing and budget management — reported on CPM, CTR, CPC, hook rate and cost per lead. The creative and the media buying sit with one person.
04
Scripting, thumbnails, titles and upload schedule, plus a batch system that turns a single shoot day into a multi-episode series. Built one channel to 641.7K views in ten weeks.
Three briefs, three very different problems — and what the numbers did afterwards.
Full YouTube strategy — scripting, editing, thumbnails, titles, upload schedule. Ten weeks from launch.
End-to-end production plus Meta Ads for a Karachi auto care brand, on a one-shoot-day batch system.
Creative direction and the full campaign set for a streetwear collaboration, launched at Sanat Art Gallery, Karachi.
Bring one person for strategy, production and media buying. Tell me the brand, the audience and the deadline — I'll come back with a plan and a number.